JADA: FROM THE SMALLEST TO THE BIGGEST STAGE IN JUST THREE FESTIVALS

PUBLISHED TUESDAY 25.2.2020

During the last three festivals, Danish artist Jada has grown from the festival's smallest stages to the main stage as she will be the opening act on the Orange Stage this summer. At the same time, Roskilde Festival completes the talent programme with 28 emerging artists. The full music line-up will be revealed later this week.

Like so many times before, a young artist on the rise will be the opening act at Roskilde Festival's biggest stage, the Orange Stage. This year, it will be singer, songwriter and producer Emilie Molsted Nørgaard – better known as Jada.

Since releasing her first two singles in 2018, Jada has garnered massive acclaim in Denmark. She was awarded the Danish Crown Prince Couple's Rising Star Award, as well as being named the “Best new live act” at the Danish Music Awards.

The highly praised debut album I Cry a Lot from 2019 on top of it all makes her the obvious opening act for this year’s festival.

“I am so incredibly happy, proud and deeply humble. It is a huge dream I have kept repeating to myself for the past seven years, and now it is coming true. It is almost anxiety-provoking because both the stage and the honour are so big. We are bringing the whole shebang, and we are truly looking forward to it,” Jada says.

The best experience
Jada first performed at Roskilde Festival in 2018 on the Countdown stage for upcoming artists, and this summer's concert will be her third at the festival.

 

Jada live at the Avalon stage 2019

“I can't believe we played at the Countdown stage in 2018 – the best experience of my life. In 2019, we played at the Avalon stage – the new best experience of my life. And now we're going to open the Orange Stage, it’s so wicked,” says Jada.

Previously, acts like Volbeat and most recently Swedish rapper Silvana Imam have had the honour of opening the Orange Stage.

Roskilde Festival’s head of programme, Anders Wahrén, says:

“The fact that Jada opens the Orange Stage this year is the blueprint of what we would like to achieve by making way for new artists. Two years ago, she played the Countdown stage, last year on the Avalon stage and now it will be the Orange Stage. Not all 41 names from our talent programme will be playing on the Orange Stage in the future, but if all goes well, maybe a few of them will.”

"The Orange Stage is not necessarily the right platform for everyone, but it is likely that we will see some of the names from Countdown and Rising on some of our other stages in the future."

Rising stars reflect the present
During the first four days of the festival, the audience is also presented with many emerging artists from Denmark and the neighbouring countries.

The 28 other names in today's announcement go across many music genres, but common to several of them is that they portray and reflect the present through their music.

Danish producer Peachlyfe presents avant-garde provocative pop and techno with gender-political paroles such as "Fuck the Cistem", while Korter í flog from Iceland invites everyone to contribute to the experience with an "open source stage policy" imported from the far-left wing.

 

Korter í flog

In a quadruple concert, ZK, Omar, Larry 44 and Amina present the best new street rap, and Swedish act Shaam Larein takes the audience on a bleak journey through the dark sides of the mind with gothic rock music.

These 29 names are added to Roskilde Festival's poster:

JADA (DK)
ASSEGAI (DK)
ATHLETIC PROGRESSION (DK)
BINÆR (DK)
BLOOD CHILD (DK)
EMMADOP (DK)
GABESTOK (DK)
GRETA (DE)
ISOLATED YOUTH (SE)
JABBA (NO)
JJ PAULO (DK)
KORTER Í FLOG (IS)
LATE VERLANE (SE)
MAIDAVALE (SE)
PEACHLYFE (DK)
REPRO (DK)
RIGMOR (DK)
RUNE BAGGE (DK)
SULKA (DK)
TUHAF (DK)
VISITOR KANE (DK)
WHISTLER (DK)
YDEGIRL (DK)
ERIKA DE CASIER (DK)
EYES (DK)
SHAAM LAREIN (SE)
NINOOSH & LOLJUD (SE)
HIMMELRUM (DK)
ZK X OMAR X LARRY 44 X AMINA (DK)

They join already announced Amanda Tenfjord, Anansi, Bette, Faratuben, Fieh, Ganger, Josephin Bovién, Joyce, Jung, Kaaliyah, Mekdes and Tessa and complete the talent programme, which presents a total of 41 artists.

The full music line-up will be revealed on 27 February.

The line-up for 2020 already includes Taylor Swift, Tyler, The Creator, Faith No More, FKA Twigs, Thom Yorke Tomorrow's Modern Boxes, Kacey Musgraves, Anderson .Paak & The Free Nationals, Alex Cameron, Deftones, TLC, Pusha-T, The Whitest Boy Alive, Angel Olsen, Whitney, Mura Masa, Tropical Fuck Storm, CHAI and more.