Wednesday 30 June 2021
Self-conscious and vulnerable pop sensation will open the Orange Stage at Roskilde Festival 2021

The honour of opening our main stage, Orange Stage, often goes to young artists on the way up and with enough impact and popularity to pack a big crowd in front of the stage.

There was no doubt as to who we wanted to invite for that concert:

Jada will open the Orange Stage at Roskilde Festival 2021!

In a matter of short time, Jada sung her way into the beating hearts of all music lovers in Denmark. Last summer she released her debut album I Cry a Lot to great critical acclaim. Pop and modern R&B go hand in hand with groovy beats, lofty feelings and of course Jada’s fantastic voice.

Jada was first spotted in 2018. That was the year she released two singles – and nothing more. But it was enough to confirm her massive talent. Her Roskilde track record started that same year when she played our Countdown stage (watch). She returned in 2019 as part of the main programme where she played for a packed Avalon tent (watch). Jada’s winning streak continues: Her third year in a row at Roskilde will take place on the Orange altar.

Jada has reaped lots of appreciation and won lots of awards as well. The list includes ‘P3 Talentet’ (at Danish national radio P3’s award show P3 Guld), ‘song of the year’ (for “Keep Cool”) and ‘best vocalist’ and ‘best live act’ at Steppeulven, the Danish music critics’ award. Most lately, Jada has won for ‘best new Danish live act’ at Danish Music Awards (watch a stunning performance from that show) and the Crown Prince Couple's Stardust Award.

Jada lives through her music and becomes one with it. That’s easy to hear. And if you want an up-close look at the artist and human being behind the music, we recommend the moving documentary series Jada – lillebitte kæmpestor (requires some Danish language skills).

Join the rest of us for Jada’s opening concert on the Orange Stage in 2021.