Wednesday 29 June 2022
A new global pop star has arrived.

In a country with 212 million citizens, she is the biggest. Anitta’s pop music has pushed all the right buttons across several albums. She performed at the Olympics in Rio in 2016. There’s even a docu series on Netflix about her.

So, it was only a matter of time before the rest of the world pricked up its ears. If you have paid attention to pop music on a global scale, you have come across Anitta. And if not, this is your chance!

Born in Rio de Janeiro, Anitta began singing at just eight years old in the local church choir. In 2010, she instantly gained visibility after posting a YouTube video where she’s singing into a deodorant stick. Over the course of the next decade, Anitta’s star rose in Brazil, with the 2013 single “Meiga e Abusada” becoming one of the country’s most-requested songs that year. She signed with Warner Music and has since released a stream of songs and albums.

With a base in pop music, Anitta covers a wide ground of genres, where funk carioca (hip-hop from the favelas in Rio de Janeiro), R&B, dance, electro pop, reggae and reggaeton are all represented. Anitta sings in both English, Spanish and Portuguese.

She has just recently released her fifth album, Versions of Me, which contains the ultra-catchy single “Envolver” which took her straight to #1 on the Billboard’s international chart. The guest list on Versions of Me includes Cardi B, Khalid, Myke Towers, Mr. Catra, Afro B and Saweetie.

It has taken Anitta a decade to get here. And now she’s really here!

Anitta identifies herself as a feminist, as part of the LGBTQ+ community – and her music is all about women’s intelligence and sensuality.

Back in the 1960s, Brazil really captured the western pop culture with “The Girl from Ipanema”. Anitta reimagines the bossa nova classic as “Girl from Rio”, an affectionate electro-pop celebration of her hometown. Somehow it is also a celebration of herself as an artist. A new global pop star has indeed arrived!