Monday 27 June 2022
Pop music in widescreen and with a built-in Scandinavian melancholy

Being on the cusp of adulthood can be difficult. You need to get a grip on yourself and find out what you want to do with your life. This calls for frustration and doubt.

Just ask Emma Grankvist aka eee gee. Her path towards a music career and a breakthrough has been full of detours.

From working as a waiter to signing with a major label with her former pop group Young Tiger and then all the way back to start again.

As a solo artist she landed a record deal with Australian label Future Classic (who is behind artists like Flume and Jagwar Ma). Under the name eee gee she found her sound, and from there things went fast.

The debut single "Favourite Lover" went into heavy rotation on Danish national radio station P3. Several solid singles have followed in its wake, including "Bad Person", "Killing It" and "All Or Nothing" which is some kind of signature song about being in your 20s and stressing about whether you dare to chase your dream or whether you have to settle.

eee gee chose the former, and the result speaks for itself in the title of her debut album. It’s called Winning.

Her pop music is full of inner conflicts and is wrapped in a special fervour and nostalgia that is both reminiscent of American landscapes and Scandinavian melancholy. If you're a fan of the likes of Lana Del Rey, Taylor Swift and Weyes Blood, don't miss out on eee gee.

Catch this huge talent when she performs on the Rising stage at Roskilde Festival 2022.